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branding | strategy | style guide
The details are not the details, the details make the product.
Adrian Whyte
We developed a new look & feel that best distinguishes Whyte Castle’s fortress structure. This gives the ultimate backyard experience or dream interiors to their buyers.
Hand Drawn Detail
Our solution gives a nod to the skilled and specialized Armour and Postsaver fences. Using their business experience with fencing, outdoor kitchens, and barbecue areas – we create careful illustrations to birth the ultimate logo to capture the Whyte Castle brand.
The Creative Hand
We love when we get the opportunity to apply the distinct Creative illustrative hand to our work. There couldn’t be anything more human than the perfectly imperfect quality of a hand drawn line.